GOOGLE CSS PARTNER
"The Comparison Shopping Services (CSS) program allows you to participate in dedicated ecosystem experiences, and prominently show CSS product pages in results on Google. You can also show products on behalf of merchants organically and in ads on Google, and place Comparison Listing ads.
Google offers CSS Center to help you manage your participation in the CSS program, and access and manage associated merchants."
this would be great if it was added to EKM, saving us retailers upto 20% on google shopping PPCs, and making life easier is shopping ads where intergrated with ekm,
if you advertise on google, you should uses a CSS Partner, i would be even better if that was EKM.